Title

Choosing Commercial Television's Identities in India: A Reception Analysis

Publication Date

4-1-2002

Document Type

Article

Abstract

Examines the reasons for choosing a variety of television programs by viewers in India. Advantage of choosing between commercial and state-run media; Avoidance from public service broadcasting; Consumption of commercial media supplies.

Publication Title

Continuum: Journal Of Media And Cultural Studies

Volume

16

Issue

1

First Page

123

Last Page

136

DOI

10.1080/10304310220121037

Version

pre-print, post-print with18-month embargo

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