Title

The Triumph of Users: Achieving Cultural Usability Goals With User Localization

Publication Date

10-1-2006

Document Type

Article

Abstract

Current localization practices suffer from a narrow and static vision of culture resulting in usability problems for IT product and design. To address this problem, this article compares user localization efforts of mobile messaging technology in two different cultural contexts with a new methodology of cultural usability. It calls for expanding the scope of localization practices and linking user localization efforts to the IT product design cycle.

Publication Title

Technical Communication Quarterly

Volume

15

Issue

4

First Page

457

Last Page

481

DOI

10.1207/s15427625tcq1504_3

Version

pre-print, post-print

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