Presenting Institution
Leeds School of Business, University of Colorado
Presentation Date
2-27-2015
Document Type
Presentation
Companies Discussed
Recreational Equipment, Inc. (REI)
Abstract
Recreational Equipment Inc. (REI) was founded in the 1930’s as a co-op for climbers to acquire quality gear. As a major (US) retailer of outdoor equipment and gear, REI has been a leader in sustainability with everything from their products and packaging design, retail building efficiency and contributions to environmental conservation and outdoor recreation. This mini-case offers students an opportunity to explore the “Catalyzing Experiences” section of REI’s new sustainability integration initiative. Looking at the new sharing economy and innovative business models will challenge students to develop creative solutions to the consumption-based economic model of traditional retailers.
Recommended Citation
Miller, Sophia; Glade, Kenny; Sullivan, Patrick; and Readey, Abigail, "Sustainable Innovation at REI: Sustainability Heroes" (2015). MICCSR Presentations. 6.
https://digitalcommons.tacoma.uw.edu/miccsr_presentations/6
Included in
Business Law, Public Responsibility, and Ethics Commons, Strategic Management Policy Commons