Service-Orientation in Electronic Markets
This special theme aims to analyze the linkage between service-orientation and electronic markets. On the one hand, questions focus on how service-oriented thinking and service-oriented solutions provide value to electronic markets, and on the other how electronic markets improve the effectiveness of service industries, such as healthcare, telecommunications, logistics, education, and others. While the papers in the special theme section highlight selected aspects of a services-based business transformation, this preface discusses main underlying assumptions of the service evolution, underpins the link between service-orientation and electronic markets, and concludes with some developments on the emerging trans-disciplinary field of service science.
Alt, Rainer; Abramowicz, Witold; and Demirkan, Haluk, "Service-Orientation in Electronic Markets" (2010). Business Publications. 52.