Exploration of Adoption of Service Innovations through Technology Road-Mapping: Case of Location Based Services: 10.4018/jssmet.2010040105: This paper utilizes a technology road-mapping approach to demonstrate how a traditional technology management process can be applied to improve planning
International Journal of Service Science, Management, Engineering, and Technology (IJSSMET)
publisher's pdf with permission
Daim, Tugrul U.; Harmon, Robert R.; and Demirkan, Haluk, "Exploration of Adoption of Service Innovations Through Technology Road-Mapping: Case of Location Based Services" (2010). Business Publications. 65.