School of Business and Economics, Western Washington University
Victoria's Secret, Limited Brands
This mini-case outlines a series of articles that ran in Bloomberg outlining the use of child slave labor in the fair trade cotton fields of Burkina Faso that had been used exclusively in Victoria’s Secret products. Giving students and opportunity to develop strategies and tactics that respond to a real-world public relations issue, this case also lets students explore the CSR issues inherent in a firm’s supply chain. Although trying to do the “right thing” Victoria’s Secret got caught up in the certification dilemma that many firms face.
Deem, Matthew; Aiken, Christopher; Colleen, Matt; and Rhoades, Matthew, "Victoria’s Little Secret" (2012). MICCSR Presentations. 10.
Business Administration, Management, and Operations Commons, Business Law, Public Responsibility, and Ethics Commons, Fashion Business Commons, Labor and Employment Law Commons, Operations and Supply Chain Management Commons