Location

University of Washington Tacoma, Philip Hall

Event Website

http://www.tacoma.uw.edu/clsr/academic-conference

Start Date

12-7-2013 1:30 PM

End Date

12-7-2013 2:00 PM

Description

In this study I focus on CSR initiatives that appropriate goals values and categories from competing institutional logics to better understand why some of these initiatives are seen as authentic by stakeholders, while others are viewed as fake. I illustrate my theory development with examples from the competing logics of food production and distribution, and explore the differences that have produced varying outcomes in terms of perceived authenticity. I begin with a review of the literature and then discuss the multiple logics of food systems and the perceived authenticity of CSR initiatives in this arena.

Comments

Presented as a research brief

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Jul 12th, 1:30 PM Jul 12th, 2:00 PM

Authenticity and Appropriation as Issues in Corporate Social Responsibility

University of Washington Tacoma, Philip Hall

In this study I focus on CSR initiatives that appropriate goals values and categories from competing institutional logics to better understand why some of these initiatives are seen as authentic by stakeholders, while others are viewed as fake. I illustrate my theory development with examples from the competing logics of food production and distribution, and explore the differences that have produced varying outcomes in terms of perceived authenticity. I begin with a review of the literature and then discuss the multiple logics of food systems and the perceived authenticity of CSR initiatives in this arena.

http://digitalcommons.tacoma.uw.edu/clsr_academic/2013/pres/7