Year
2015
Document Type
Case Study
Companies Discussed
Uber Technologies Inc., Lyft Inc., Zimride by Enterprise, Sidecar Technologies Inc.
Abstract
The fictional SRI investment firm “Good Business Investors” is evaluating a significant investment in either Uber or Lyft in the newly emerging ride-sharing business. In this mini-case, students are asked to evaluate the alignment of this proposed investment with the firm’s stated values and make a recommendation to management as to this alignment and which firm would be the more appropriate investment. Students will gain insight into the values-based investment movement as well as skills in the evaluation of investment options.
Recommended Citation
Lawless, Joe, "Investing for Good in a Shared Economy" (2015). MICCSR Case Studies. Paper 2.
http://digitalcommons.tacoma.uw.edu/miccssr_case/2
Included in
Business Law, Public Responsibility, and Ethics Commons, Finance and Financial Management Commons, Technology and Innovation Commons