Date of Award
Spring 6-12-2014
Document Type
Undergraduate Thesis
Degree Name
Bachelor of arts (BA)
Department
Interdisciplinary Arts and Sciences
First Advisor
Elizabeth Sundermann
Second Advisor
Ellen Moore
Abstract
This paper explores the connection between historical soap advertisements and perceptions of race. It begins by exploring the history of advertising, beauty, and the Industrial Revolution. It analyzes four advertisements, three from the late nineteenth century and one from the early twenty-first century. It discusses the link between racial perceptions and acceptance of “The White Man’s Burden.” The focus of this paper is on soap brands owned by the contemporary company Unilever.
Recommended Citation
Parker, Michelle I., "The Truth is in the Lye: Soap, Beauty, and Ethnicity in British Soap Advertisements." (2014). History Undergraduate Theses. 7.
https://digitalcommons.tacoma.uw.edu/history_theses/7
Included in
Cultural History Commons, European History Commons, Other History Commons, Social History Commons