Choosing Commercial Television's Identities in India: A Reception Analysis
Examines the reasons for choosing a variety of television programs by viewers in India. Advantage of choosing between commercial and state-run media; Avoidance from public service broadcasting; Consumption of commercial media supplies.
Continuum: Journal Of Media And Cultural Studies
pre-print, post-print with18-month embargo
McMillin, Divya C., "Choosing Commercial Television's Identities in India: A Reception Analysis" (2002). SIAS Faculty Publications. 190.