Red Obsession | Alternative Emerging Investor
China is one of the largest and fastest-growing wine markets in the world, and the battle for market share is fierce. For wine multinationals, building an identity as a local producer is part of the bigger battle over market share, and with local governments so eager to promote the industry, opportunities seem to abound. Foreign investors build partnerships to distribute their own wines, to establish vineyards and produce wines under their own names, to cement their control of the high-end market and, increasingly, to compete with Chinese producers for the growing middle price point.
Ly, Pierre; Howson, Cynthia; and Begun, Jeff, "Red Obsession | Alternative Emerging Investor" (2014). SIAS Faculty Publications. 818.