Outerwall and Beyond: Better Living Consulting
Milgard School of Business, University of Washington Tacoma
In 2013, Outerwall (parent company of Coinstar and RedBox) acquired ecoATM, an automated e-waste recycling station. As a disruptive technology in the e-recycling business, ecoATM has demonstrated significant potential for triple-bottom-line success. Outerwall has struggled with negative press related to law-enforcement belief that these kiosks are “a motivator for the criminal element.” This CSR mini-case provides students an opportunity to work creatively to solve a public relations and perception problem in order to fully realize a company’s full potential for positive social, environmental and economic impact.
Velasquez, Robert; Collins, Derek H.; Chase, Angela; and Carter, Wes, "Outerwall and Beyond: Better Living Consulting" (2014). MICCSR Presentations. 4.