Foster School of Business, University of Washington Seattle
In 2013, Outerwall (parent company of Coinstar and RedBox) acquired ecoATM, an automated e-waste recycling station. As a disruptive technology in the e-recycling business, ecoATM has demonstrated significant potential for triple-bottom-line success. Outerwall has struggled with negative press related to law-enforcement belief that these kiosks are “a motivator for the criminal element.” This CSR mini-case provides students an opportunity to work creatively to solve a public relations and perception problem in order to fully realize a company’s full potential for positive social, environmental and economic impact.
Collins, Nathan; Ghassemika, Tara; Sawuch, Noah; and Vu, Emmeline, "Outerwall and Beyond: ecoATM, Looking Ahead" (2014). MICCSR Presentations. 5.