Year

2013

Document Type

Case Study

Abstract

This CSR mini-case provides students with an opportunity to explore the ethical issues related to transparency and reporting in an international corporation. Yum! Brands, the parent corporation of Kentucky Fried Chicken had a supply chain issue with their Chinese suppliers that went public in China and affected sales. This is their immediate issue, but longer term, the reputational harm of disclosure and transparency that subsequently emerged pose a challenge for students to address.