Year
2013
Document Type
Case Study
Abstract
This CSR mini-case provides students with an opportunity to explore the ethical issues related to transparency and reporting in an international corporation. Yum! Brands, the parent corporation of Kentucky Fried Chicken had a supply chain issue with their Chinese suppliers that went public in China and affected sales. This is their immediate issue, but longer term, the reputational harm of disclosure and transparency that subsequently emerged pose a challenge for students to address.
Recommended Citation
Lawless, Joe, "Kentucky Fried Transparency" (2013). MICCSR Case Studies. 5.
https://digitalcommons.tacoma.uw.edu/miccsr_case/5
Included in
Business and Corporate Communications Commons, Business Law, Public Responsibility, and Ethics Commons, Food and Beverage Management Commons, Operations and Supply Chain Management Commons