Year
2018
Document Type
Case Study
Companies Discussed
Premera Blue Cross
Abstract
This case challenges students to develop strategies that a health insurance company, Premera Blue Cross, can develop now to prepare for a more purpose-driven workforce. Millennials and their desire to have more purpose in their careers is changing the way employers think about work and how they prepare for this shift.
Recommended Citation
Lawless, Joe, "Millennial Workforce at Premera" (2018). MICCSR Case Studies. 13.
https://digitalcommons.tacoma.uw.edu/miccsr_case/13
Included in
Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Business Law, Public Responsibility, and Ethics Commons, Human Resources Management Commons