Premera Blue Cross
This case challenges students to develop strategies that a health insurance company, Premera Blue Cross, can develop now to prepare for a more purpose-driven workforce. Millennials and their desire to have more purpose in their careers is changing the way employers think about work and how they prepare for this shift.
Lawless, Joe, "Millennial Workforce at Premera" (2018). MICCSR Case Studies. 13.