Title
Cognitive Outcomes of Brand Heritage: A Signaling Perspective
Publication Date
4-1-2018
Publication Title
Journal of Business Research
Volume
85
First Page
304
Last Page
316
DOI
10.1016/j.jbusres.2018.01.016
Publisher Policy
pre print, post print
Open Access Status
Licensed
Recommended Citation
Merchant, Altaf; Pecot, Fabien; Valette-Florence, Pierre; and De Barnier, Virginie, "Cognitive Outcomes of Brand Heritage: A Signaling Perspective" (2018). Business Publications. 124.
https://digitalcommons.tacoma.uw.edu/business_pub/124
