Title
Developing a Framework to Improve Virtual Shopping in Digital Malls With Intelligent Self-Service Systems
Publication Date
9-1-2014
Abstract
Growing movements to urban places, increasing unemployment, decreasing buying power, rising real estate cost and demanding consumers for convenience and price are creating challenges for retailers. This paper reviews a sample list of retail channels, and proposes a systematic framework for conceptualizing the data-driven, and mobile- and cloud-enabled intelligent self-service systems to improve virtual shopping. With adoption of intelligent self-service systems, – more service oriented, more instrumented (from sensors to smart phones for monitoring consumers׳ behaviors), interconnected (patterns of interactions), and intelligent (algorithms help recognize patterns) – retail organizations can provide more cost effective quality retail service experiences to consumers.
Publication Title
Journal of Retailing and Consumer Services
Volume
21
Issue
5
First Page
860
Last Page
868
DOI
10.1016/j.jretconser.2014.02.012
Publisher Policy
pre-print, post-print
Recommended Citation
Demirkan, Haluk and Spohrer, Jim, "Developing a Framework to Improve Virtual Shopping in Digital Malls With Intelligent Self-Service Systems" (2014). Business Publications. 43.
https://digitalcommons.tacoma.uw.edu/business_pub/43
