Date of Award

Spring 2010

Document Type

Undergraduate Thesis


Global Honors


Children’s television (CTV) has become an increasingly globalized market, which in turn has led to concerns regarding the homogenization of culture and the promotion of Western consumerism in youth. The author gives an overview of the dominant thoughts and theories regarding the effect of globalized television on children and presents two case studies, one conducted in Israel and one in Germany, that analyze CTV’s impact on childhood consumerism. The paper concludes with a critique of the current literature--in particular, the lack of attention paid to the role of context and the need for greater scholarly cooperation between media professionals and academics.